Home Improvement Industry
Customer Obsession Cheat Guide

With Forrester research commissioned by Critizr,  featuring expert opinions from Steve Collinge & leader profiles of IKEA, Blue Diamond and Screwfix.

39% of HQ teams and 38% of front line staff have said that they do not listen to the voice of the customer in real-time.

Over the last 18 months the DIY, home and garden industry has seen an amazing boom, one of the few to benefit from the enforced stay at home.

Yet the challenging landscape and pre-existing conditions, such as digitalisation and e-commerce are still very present and customers have a lot of alternatives to choose from when a brand doesn't meet their expectations. 

So how do you differentiate yourself from the competition and succeed in the long term? 

Download this report to: 

  • Understand why the DIY, home and garden industries need to become customer-obsessed.
  • See why DIY, home and garden industry behemoths Ikea, Blue Diamond, and Screwfix are named as our top 3 leaders.

  • Find out how Blue Diamond and Critizr are empowering store teams to transform into a more proactive approach.

Home Improvement industry


Over 60,000 business owners use Critizr

  • Carrefour
  • Monoprix
  • Dominos
  • Nocibé