--- title: "Forrester Whitepaper: Going beyond CX" description: "Forrester research commissioned by Goodays: How Understanding Customer Obsession Ensures Success." image: https://community.goodays.co/hubfs/Goodays%202023/Website%202023/fr%20beyond%20cx.png --- [![Goodays](https://community.goodays.co/hubfs/logo-goodays-black-2.svg)](https://goodays.co/en) Solutions ### Solutions Solve your most critical customer experience challenges ### By industry - [Banking](https://goodays.co/industries/banking) - [DIY, Home and Garden](https://goodays.co/industries/diy-home-garden) - [Electrical and Building Materials](https://goodays.co/industries/b2b) - [Fashion](https://goodays.co/industries/fashion) - [Grocery](https://goodays.co/industries/grocery) - [Automotive](https://goodays.co/industries/automotive) - [Optical](https://goodays.co/industries/optical) [Customers](https://community.goodays.co/en/customers?hsLang=en) Resources ### Resources The latest news and content to guide you on your customer experience journey ### [Learn E-books, webinars, infographics and more](https://community.goodays.co/en/learn?hsLang=en) ### [Discover Dive into our blog and get to know Goodays](https://community.goodays.co/en/blog?hsLang=en) Company ### Company We create more human experiences and unlock better commerce for everyone ### [Life at Goodays Our story, management team, investors and culture](https://goodays.co/life-at-goodays) ### [Join us Our open roles, benefits and recruitment process](https://goodays.co/join-us) [Log in](https://app.goodays.co/pro/login/) [Book an intro](https://community.goodays.co/goodays-plan-call?hsLang=en) # Forrester Report: Going beyond CX #### **How Understanding Customer Obsession Ensures Success.** Forrester research commissioned by Goodays. ![Goodays\_Mockup\_700x700\_Going\_beyond\_CX\_eBook\_EN (2)](https://community.goodays.co/hs-fs/hubfs/Goodays%202023/UK%20-%20Goodays%202023/Goodays_Mockup_700x700_Going_beyond_CX_eBook_EN%20(2).png?width=300&height=300&name=Goodays_Mockup_700x700_Going_beyond_CX_eBook_EN%20(2).png) The pandemic marked a turning point for retailers. Everything has now changed: purchasing behaviour, expectations in terms of customer experience and the physical retail experience.  Customer Obsession is no longer a luxury, it is a long-term competitive strategy.  And it depends, in particular, on the ability to listen and react to the customer in real-time - a reality that is even more evident for customer-facing employees (79%). **Download the report to:**  - ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Understand how to implement Customer-Obsession organisation-wide - ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Decipher the equation "Better EX = Better CX " - ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Understand the true benefits and value of a Customer Obsessed culture ## Ready for a customer experience revolution? ## 150+ companies worldwide use Goodays every day ![Leroy Merlin Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Leroy%20Merlin%20Colored.png) ![Monoprix Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Monoprix%20Colored%20(1).png) ![Intermarché Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Intermarch%C3%A9%20Colored.png) ![Pimkie Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Pimkie%20Colored%20(1).png) ![E.Leclerc Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/E.Leclerc%20Colored.png) ![Galeries Lafayette Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Galeries%20Lafayette%20Colored%20(1).png) ![France Pare Brise Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/France%20Pare%20Brise%20Colored%20(1).png) ![Carrefour](https://community.goodays.co/hubfs/Carrefour.svg) ![logo white goodays](https://community.goodays.co/hubfs/2023-new_theme/Union.svg) ### Platform - [Developers](https://apidocs.critizr.com/docs) ### Solutions - [Banking](https://goodays.co/industries/banking) - [DIY, Home and Garden](https://goodays.co/industries/diy-home-garden) - [Electrical and Building Materials](https://goodays.co/industries/b2b) - [Fashion](https://goodays.co/industries/fashion) - [Grocery](https://goodays.co/industries/grocery) - [Automotive](https://goodays.co/industries/automotive) - [Optical](https://goodays.co/industries/optical) ### Resources - [Learn](https://community.goodays.co/en/learn?hsLang=en) - [Discover](https://community.goodays.co/en/blog?hsLang=en) - [Customers](https://community.goodays.co/en/customers?hsLang=en) ### Company - [Life at Goodays](https://goodays.co/life-at-goodays) - [Join us](https://goodays.co/join-us) English - [French](https://community.goodays.co/fr/apprendre?hsLang=en) - [Home](https://goodays.co/) - [Life at Goodays](https://goodays.co/life-at-goodays) - © 2023 Goodays