---
title: Grocery Industry customer obsession cheat guide
description: Grocery Industry customer obsession cheat guide. Using Forrester research commissioned by Goodays.
image: https://community.goodays.co/hubfs/Goodays_eBook_Forrester_Grocery_EN-png.png
---

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# Grocery Industry customer obsession cheat guide

### Forrester research commissioned by Goodays.

**39% of HQ teams and 38% of front line staff have said that they do not listen to the voice of the customer in real-time.**

 

The Grocery landscape has been facing many challenges over the past 5-10 years. From pre-existing conditions, such as digitalisation and e-commerce, to the COVID-19 crisis and a crowded market, customers have a lot of alternatives to choose from when a brand doesn't meet their expectations. 

So how do you differentiate yourself from the competition and succeed in the long term? There is only one answer: adopt a customer-obsessed approach business-wide.

![Goodays\_eBook\_Forrester\_Grocery\_EN-png](https://community.goodays.co/hubfs/Goodays_eBook_Forrester_Grocery_EN-png.png)

- ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Understand why the Grocery Industry needs to become customer-obsessed.
- ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Learn how the grocery industry's behemoths Carrefour, Co-op, and M&S successfully adopted a customer-obsession approach.
- ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Discover the main challenges that grocery brands are facing when implementing customer obsession.
- ![tick](https://community.goodays.co/hubfs/2023-new_theme/tick.svg)Find out how Carrefour and Goodays are empowering store teams to deliver for their customer.

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