Fashion's New Localisation
De-coding consumers' wants and needs for fashion shopping with our latest YouGov survey results and guest articles.
Goodays x TheIndustry.fashion
As people commute less and live and work closer to home, we need a better understanding of the pull of local in fashion: what local stores mean to consumers and what brands need to do to meet their demands.
In this edition :
![Fashion store - hero ebook](https://community.goodays.co/hubfs/Fashion%20store%20-%20hero%20ebook.png)
How consumer opinion aligns with store activities and expectations - exclusive YouGov data of over 2000 UK adults
Lauretta Roberts, Co-founder and Editor in Chief of TheIndustry.fashion has curated examples of the best brands to get local right - from Zara to UNIQLO
After hosting an event at the amazing new Diptique store in Spitafields, we look at why Managing Director Amanda Morgan says the local community is a crucial experience pillar for Diptyque
We give you our six-point playbook for building a local engagement strategy
Ready for a customer experience revolution?
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![Carrefour Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Carrefour%20Colored%20(1).png)
![Monoprix Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Monoprix%20Colored%20(1).png)
![Domino’s Pizza Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Domino%E2%80%99s%20Pizza%20Colored.png)
![Nocibé Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Nocib%C3%A9%20Colored.png)
![Carrefour Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Carrefour%20Colored%20(1).png)
![Monoprix Colored (1)](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Monoprix%20Colored%20(1).png)
![Domino’s Pizza Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Domino%E2%80%99s%20Pizza%20Colored.png)
![Nocibé Colored](https://community.goodays.co/hubfs/Goodays%202023/small%20logos%20for%20LP%20Logo%20wall/Nocib%C3%A9%20Colored.png)