Fashion & Beauty: Customer Obsession Cheat Guide [Forrester]

Forrester research commissioned by Goodays.

If your business has survived COVID-19 and the ‘Death of the High Street’ - what’s your next move to ensure further success?


Times have changed, and customer strategies that once worked to overcome past challenges won’t cut it in today’s world as we enter a realm of higher demand for digitalisation, brand convenience and customer frugality. 

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